Course curriculum
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1
SEO Philosophy
- How We Do SEO
- Google is Math
- Content for Google and Searchers
- Tools
- Open Book Test
- YMYL (Your Money Your Life) Are Hard Niches
- Increase Video Speed
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2
New Client With Established Site
- Established Site Overview and Task Template
- Low Hanging Fruit
- Improve Existing Then Link
- Add Supporting Content
- Repeat
- Manual Walkthrough
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3
New Client With a New Site
- Non Established Site Overview and Task Template
- Keyword Research Principles
- Raise the DR
- Site Hierarchy
- Producing Content
- Add Supporting Content
- Repeat
- Manual Walkthrough
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4
Local Vs Nonlocal SEO
- What is Local SEO?
- Site Structure for Local SEO
- Determining Low Competition Spaces
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5
SEO for E-Com Sites
- Site Hierarchy
- Product Descriptions
- Category Pages
- Handling Internal Search
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6
Detailed How Tos: Keyword Research
- Keyword Research Philosophy
- Ahrefs
- Seed Keywords
- Important Keyword Metrics
- Identifying the Best Competition
- Pulling Keyword Data
- Organizing By URL
- Keyword Cupid (Optional)
- Keyword Research Wrap Up
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7
Detailed How Tos: Site Hierarchy
- Overview
- Using Well Ranked Competition
- Using Keyword Research
- Develop in PowerPoint
- Internal Anchor Text
- How SEO Authority is Passed
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8
Detailed How Tos: Content
- Overview
- Template Walkthrough
- More Content Topic Ideas
- Page Optimizer Pro
- Getting Content
- Adding Schema
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9
Detailed How Tos: Supporting Content
- What is Supporting Content
- Finding Supporting Content Topics
- Choosing a Target Keyword For Supporting Content
- Do a Content Planner
- Internal Anchor Text
- Writing AI-Generated Content Instead of Using Writers
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10
Detailed How Tos: Content Audit
- Content Audit Template
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11
Detailed SEO How Tos: External Link Building
- Blog Outreach
- Copy Cat Link Building
- Chamber of Commerce or Similar
- Building a PBN
- Blog Commenting
- Social Signals
- External Anchor Text
- Disavowing
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12
Detailed How Tos: Manual Walkthrough
- Overview
- Template Walkthrough
- Screaming Frog
- Finished Walkthrough Walkthrough
- Privacy Policy, Terms Of Use, Etc.
- Most Common Issues
- Yoast Set Up in WordPress
- Other Important Plug Ins
- How to Manage Additional Issues
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13
Detailed How Tos: Monthly Report
- Our Monthly Report Format
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14
Detailed How Tos: GMB Optimization
- Overview
- Basic Optimization Rules
- How to Create and Verify your GMB Account
- GMB Listing Ranking Factors
- Your NAP (Name - Address - Phone Number)
- Introduction to the Back End of your GMB
- Categories!
- Bonus Lesson: Business Location and Types of Business
- Service Areas
- Business Hours
- GMB Photos
- Services - Important (!)
- The Free GMB Site
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15
Supercharging your GMB!
- Service Areas
- Phone Numbers
- GMB Photos
- Your Free GMB Site! - Basics
- Your Free GMB Site! - Supercharged Services
- Your Free GMB Site! - The Relevancy Engine
- Your Free GMB Site! - Posts Theory
- Your Free GMB Site! - Posts How To
- GMB Questions
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16
Don't Waste Your Time
- Automated Audits
- Being Way Better Than Competition
- Sitemap
- Meta Descriptions
- Alt Text
- Adding NoFollow Tags to Internal or External Links
- Trying to Hide Content from Users
- Worrying About Google Algorithm Updates
- MORE TOOLS!