Course curriculum

  • 1

    SEO Philosophy

    • How We Do SEO
    • Google is Math
    • Content for Google and Searchers
    • Tools
    • Open Book Test
    • YMYL (Your Money Your Life) Are Hard Niches
    • Increase Video Speed
  • 2

    New Client With Established Site

    • Established Site Overview and Task Template
    • Low Hanging Fruit
    • Improve Existing Then Link
    • Add Supporting Content
    • Repeat
    • Manual Walkthrough
  • 3

    New Client With a New Site

    • Non Established Site Overview and Task Template
    • Keyword Research Principles
    • Raise the DR
    • Site Hierarchy
    • Producing Content
    • Add Supporting Content
    • Repeat
    • Manual Walkthrough
  • 4

    Local Vs Nonlocal SEO

    • What is Local SEO?
    • Site Structure for Local SEO
    • Determining Low Competition Spaces
  • 5

    SEO for E-Com Sites

    • Site Hierarchy
    • Product Descriptions
    • Category Pages
    • Handling Internal Search
  • 6

    Detailed How Tos: Keyword Research

    • Keyword Research Philosophy
    • Ahrefs
    • Seed Keywords
    • Important Keyword Metrics
    • Identifying the Best Competition
    • Pulling Keyword Data
    • Organizing By URL
    • Keyword Cupid (Optional)
    • Keyword Research Wrap Up
  • 7

    Detailed How Tos: Site Hierarchy

    • Overview
    • Using Well Ranked Competition
    • Using Keyword Research
    • Develop in PowerPoint
    • Internal Anchor Text
    • How SEO Authority is Passed
  • 8

    Detailed How Tos: Content

    • Overview
    • Template Walkthrough
    • More Content Topic Ideas
    • Page Optimizer Pro
    • Getting Content
    • Adding Schema
  • 9

    Detailed How Tos: Supporting Content

    • What is Supporting Content
    • Finding Supporting Content Topics
    • Choosing a Target Keyword For Supporting Content
    • Do a Content Planner
    • Internal Anchor Text
    • Writing AI-Generated Content Instead of Using Writers
  • 10

    Detailed How Tos: Content Audit

    • Content Audit Template
  • 11

    Detailed SEO How Tos: External Link Building

    • Blog Outreach
    • Copy Cat Link Building
    • Chamber of Commerce or Similar
    • Building a PBN
    • Blog Commenting
    • Social Signals
    • External Anchor Text
    • Disavowing
  • 12

    Detailed How Tos: Manual Walkthrough

    • Overview
    • Template Walkthrough
    • Screaming Frog
    • Finished Walkthrough Walkthrough
    • Privacy Policy, Terms Of Use, Etc.
    • Most Common Issues
    • Yoast Set Up in WordPress
    • Other Important Plug Ins
    • How to Manage Additional Issues
  • 13

    Detailed How Tos: Monthly Report

    • Our Monthly Report Format
  • 14

    Detailed How Tos: GMB Optimization

    • Overview
    • Basic Optimization Rules
    • How to Create and Verify your GMB Account
    • GMB Listing Ranking Factors
    • Your NAP (Name - Address - Phone Number)
    • Introduction to the Back End of your GMB
    • Categories!
    • Bonus Lesson: Business Location and Types of Business
    • Service Areas
    • Business Hours
    • GMB Photos
    • Services - Important (!)
    • The Free GMB Site
  • 15

    Supercharging your GMB!

    • Service Areas
    • Phone Numbers
    • GMB Photos
    • Your Free GMB Site! - Basics
    • Your Free GMB Site! - Supercharged Services
    • Your Free GMB Site! - The Relevancy Engine
    • Your Free GMB Site! - Posts Theory
    • Your Free GMB Site! - Posts How To
    • GMB Questions
  • 16

    Don't Waste Your Time

    • Automated Audits
    • Being Way Better Than Competition
    • Sitemap
    • Meta Descriptions
    • Alt Text
    • Adding NoFollow Tags to Internal or External Links
    • Trying to Hide Content from Users
    • Worrying About Google Algorithm Updates
    • MORE TOOLS!